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Why Handsomely Aromatic?

It’s more than just a tagline. It’s our way of creating bold handcrafted goods that awaken your senses! From an evolutionary standpoint the sense of smell is one of the most ancient of our senses. Our sense of smell plays a major, sometimes unconscious, role in how we perceive and interact with others and the environment were in.

The sense of smell is closely linked with memory, probably more so than any of our other senses. Those of us with full olfactory function (sense of smell), may be able to think of smells that evoke particular memories; fresh baked goodies conjuring up recollections of visits to our Grandmother’s house, for example. This most often happens spontaneously, with a smell acting as a trigger in recalling a long-forgotten experience. In addition to being the sense most closely linked to memory, smell is also highly emotive. The perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from desire to dominance, vigor to relaxation.

It is likely that much of our emotional response to smell is governed by association, something which is borne out by the fact that different people can have completely different perceptions of the same smell. For both humans and animals, it is one of the important means by which our environment communicates with us. 

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